Revolutionising Brands and their Communications.
Welcome aboard! I’m your creative trailblazer, a wizard in blending brand, communication, design, and out-of-the-box strategies. Picture me as a cool, tech-forward innovator, not just transforming brands, but also revolutionising the way we communicate, design, and inspire.
My adventure spans leading roles in high-tech arenas, where I’ve redefined not just brands but the entire communication ecosystem. My forte? Crafting strategies that are as electrifying to customers as they are inspiring to employees. This isn't just about being digital; it’s about creating a whole new language in brand communication and design that sets us leagues apart from the competition.
My philosophy centres on bold, transformative ideas. I dive into the depths of creativity to unearth opportunities for pioneering change. It’s not just tweaking; it’s reinventing the game. By collaborating with visionary leaders and teams, we don't just reach our goals – we exceed them, creating awe-inspiring experiences for everyone involved. My track record is a testament to this, with successful stints at dynamic companies like Virgin, Schneider Electric, Philips, and eEnergy.
Ready to join me in this thrilling journey of creative revolution?
Let’s ignite the future together!
Transforming Passion into Growth.
You're confident in your product, and your team is bursting with passion. Now, let's channel that enthusiasm into dynamic pathways of growth and success.
In a world where resources are often tight, your growth shouldn't have to be. That's where we step in. We're not just about ideas; we're about action. We specialise in uncovering hidden gems of potential within your management, sales, and marketing teams. Our goal? To unlock and ignite these extraordinary potentials, transforming them into tangible results.
With a keen eye for what makes your organisation unique, we tailor strategies that amplify your strengths and convert challenges into opportunities. By collaborating closely with your team, we ensure that the strategies we develop are not only innovative but also resonate with your company's core values and vision. Together, let's seize these opportunities, empower your teams, and set the stage for a future where your company doesn't just grow – it thrives.
Brandcass Services.
Brand
Development.
Pickle
Fixing.
Strategic
Marketing.
Content
Development.
Media
Engagement.
Event
Experience.
Success stories.
A Little Taste of Our Projects.
Shattered financial expectations by totally reinventing our client's company identity, seizing new market opportunities, and showcasing their unmatched strength. This bold move caught the attention of city analysts, leading them to reclassify the shares as a must-buy. Result? A staggering +320% surge in share price.
Threw out the old playbook and crafted digital content that exploded online, going viral across the globe. This move hit the sweet spot with key demographics, sparking a massive shift in our brand identity, communication approach, and stakeholder engagement. It was a game-changing moment that redefined the brand strategy.
Playing a game of 'Truth or Dare' with the market, I leaned in with bold questions and active listening. The result? Crafting and deploying a market-leading sales and marketing strategy that morphed a stagnant business into a powerhouse of purposeful growth. It was more than a strategy; it was a revolution.
Hit a box office home run with our creative corporate event mashups. We brought customers, industry influencers, media, and employees together in an epic blend of cutting-edge tech, thought leadership, and insider expertise from our organization. This winning combination didn't just entertain; it quadrupled our sales leads, turning events into lead-generation goldmines.
Blended the best of the old school with fresh, new digital vibes, we transformed the company's all-time water cooler favorites and hottest global trends into sleek, micro-integrated campaigns. This move not only elevated our brand but put it on the fast track to awesomeness, accelerating our presence in the digital world.
Mission: Unite the Nations. Tackled the challenge head-on by discovering a shared purpose among eight distinct business silos. The result? A surge in employee engagement, a harmonised brand identity, and a significant boost in stakeholder involvement. It was more than just a strategy; it was a unifying movement across the board.
Ady Combes
Inviqa CIO
(Virgin Group)
Cass made an enormous impact on Virgin from day one. His deep digital knowledge enables him to quickly identify opportunities and develop robust strategic solutions that meet all stakeholders needs. He is able to clearly articulate the vision and his tenacity and drive ensure that projects meet their objectives. I really enjoy working with Cass and would strongly recommend him.
Mark Hudson
CEO
(NDC Creative)
Cass is a remarkable leader and creative strategist, excelling in making brands resonate with customers. Known for disruptive and game-changing approaches, Cass crafts powerful, inclusive campaigns. The NDC Team greatly valued collaborating with Cass, whose visionary briefs led to diverse projects like Apps, interactive sales presentations, VIP events, and even chocolate.
Chris Hummel
CMO
(Schneider Electric)
There are some people who have energy and enthusiasm. Others have qualifications and capabilities. Cass is one of the few individuals that combines both the passion and smarts to make an impact on the business. I love his infectious enthusiasm for tackling the big topics. We all need more people like Cass on our teams.