Why you should evolve your brand conversation.

A brand conversation is where your story defines your brand as something relevant and inspiring. It's where your audience becomes hooked, wanting to learn more, defending your market position and converting your efforts into long term value for your business. 

A brand conversation should share what an organisation believes in, what it's passionate about, beyond its products and services. Your brand conversation has the opportunity to evoke emotions in the targeted audience, which are likely to be associated with the brand. But it's Authenticity that creates the long term relationship.​

Unsurprisingly Marketing has evolved since the 1940's, where Marketing 1.0 put the product front and centre of the company's conversation. Sadly though some organisations never made the 1990's transition that put the customer at the heart. Those 1990's visionaries carved out a competitive edge, transforming their Marketing to 2.0, over those that stayed anchored to past practices. Now in the 21st Century we are witnessing Marketing evolve once again, creating further opportunities for a deeper dialogue.

Today we find consumers operating in a hyper-connected world, highly educated about the products and services on offer, through fast and almost limitless access to information, guided by peer review and a desire to want more in their lifestyle. Marketing 3.0 does not ignore the 1.0 Products or the 2.0 customers, but acknowledges that today's customers seek to be part of a larger conversation, looking for brands that are able to reflect their values and identity.

Cracking the Marketing 3.0 frontier will not only gift you an easier sale, but is likely to convert your customers into brand ambassadors that will sell for you!